Zion Winery has launched a new logo, new branding and new wines.
The Moscato label has lightly sparkling, low alcohol wines with a subtle sweetness.
The Palace label offers entry level, value wines that are accessible in taste and price.
The Imperial label is the popular premium brand offering fresh, fruity, vibrant wines.
The Estate label is mid-premium, offering quality wines which very good value.
Zion Winery is owned and managed by the Shor family, known as the first wine family in Israel with a heritage of over 170 years in the wine industry. Their family winery was founded in 1848 in the Old City of Jerusalem. Later the winery changed its name to Zion Winery, which emphasized both the winery's and family’s connection to Jerusalem.
In the 1980’s, the winery moved to Mishor Adumim, not far from Jerusalem. Under the management of the late Moshe Shor, the winery was refurbished with the latest, new technology and the winery grew to become the sixth largest winery in Israel.
Zvika Shor, the winery's winemaker, continues the winemaking tradition passed down from his father. Zvika manages the winery's vineyards planted in a variety of wine regions in Israel, from Ramat Arad in the northern Negev to the Golan Heights. Pini Sarig, the well-known viticulturist, is a consultant, accompanying Zvika Shor from the planting of the vineyards through to the harvest.